Silver Trak Digital and MPS Deliver New Distribution Strategy to Australian and New Zealand Cinemas



SYDNEY, 24 October 2019 – At this year’s Australian International Movie Convention (AIMC) Silver Trak Digital and Motion Picture Solutions (MPS) announced that they have agreed a strategic co-operation that will see Silver Trak and MPS collaborating in Australia and New Zealand on the provision of a market-changing content delivery solution for cinemas.

The “Better Connected Together” initiative, headed up by UK-based MPS, has seen a number of recent strategic agreements and partnerships put in place to establish a secure and reliable turn-key delivery service, one that offers distributors and exhibitors both physical and IP services powered by Gofilex technology. The first two territories to go live are Australia and New Zealand, with Silver Trak as the local market specialists.

“Dynamic content delivery backed by some of the most forward-thinking operators in our industry will transform feature and trailer distribution in our home territories,” explained Silver Trak CEO Tim Creswell. “We will be adding our experience of the distribution and post-production markets here to bring significant local knowledge to an internationally connected service. It’s a highly collaborative approach that is being adopted and we are confident that it will lead to the transparent, efficient network that distributors and exhibitors in Australia and New Zealand have been after.”

David Ong, VP of Sales APAC, Arts Alliance Media with Kylie Thatcher from Silver Trak Digital on the Silver Trak MPS stand at AIMC 2019

“Our goal behind the “Better Connected Together” initiative has always been to draw on the best partners worldwide, bringing to bear their own skillset and expertise in each market”, noted Matt Aspray, CEO of MPS. “So we’re delighted to be partnering closely with Silver Trak and particularly pleased that Australia and New Zealand will be the first territories where the impact of dynamic content delivery will be felt. We’re already rolling out our infrastructure here thanks to the support of a number of exhibitors and look forward to expanding our distribution network in the region.”

Motion Picture Solutions (MPS) has more than 15 years’ experience providing content localisation, mastering, distribution and key generation services to leading studios and independent distributors. MPS’s recent investment in Netherlands-based E-delivery specialist Gofilex and strategic co-operation with the market-leading Theatre Management System provider Arts Alliance Media, has laid the foundation for an international distribution network that leverages complementary technologies. This network allows for truly dynamic content delivery of feature films, trailers and advertising for an industry that is seeing rapid change in this area.

Hosted annually by NACO (National Association of Cinema Operators-Australasia), the AIMC remains the only event on the Australian film industry calendar to provide opportunities to network with local and international colleagues from Cinema Exhibition, Distribution, Production, and Technology & Cinema Equipment Suppliers under one roof.  


For more press information contact:
Salvatore T. Di Muccio
Well Above, +61 412 64 99 64

For more Silver Trak info:
Christian Christiansen
Silver Trak, +61 2 9007 5600

About Silver Trak Digital

Silver Trak Digital is a technology company providing content owners and media companies with innovative, software, cloud-based media logistics and distribution services. With over 30 years of experience, the company is trusted by the industry’s biggest names and is an important supplier to broadcast, media, production, distribution, government and corporate markets. Silver Trak Digital’s staff have a wealth of experience in versioning and compliance, content aggregation, media management and sales fulfilment. Through many Australian media industry firsts, Silver Trak Digital’s media services enable content owners and media companies to address the complexities they face operating in a globalised market place.

About Motion Picture Solutions

Based in London and LA, MPS is a leading international film services company. Our technologies support film distributors and exhibitors at all stages of the movie delivery chain. Annually, MPS is instrumental in the release of hundreds of titles to tens of thousands of screens globally, from Hollywood box office blockbusters through to small release independent films.

Our services include 24/7 localisation and mastering services, tailored content marketing, secure electronic distribution via satellite and IP connection, KDM generation and distribution and specialist technical consultancy and première support.

MPS: Alastair Balmain — / +44 (0)7799 677495